OTT Platforms Vs Theaters
Hello Friends, Let’s see about the OTT Platforms Vs Theaters…
Closed Cinemas publishing Movies towards OTT release.
As cinemas remain closed amid the ongoing coronavirus pandemic, several movies including Amitabh Bachchan and Ayushman Khurana – Starrer ” Gulabo Sitabo ” and Vidya Balans ” Sakuntala Devi ” have lined up for a digital release, ditching the traditional route of a theatrical opening.
Video Streaming Platforms – Netflix, Prime Video, Eros now, Zee 5, Disney+. Lockdown Gains – Netflix, Amazon Prime, etc. Have witnessed a record surge in subscriptions during the lockdown.
AD revenue increasing – Advertisers in India have shifted media budgets to OTT channels in tandem with the spile in media consumption since lockdown measures were put in place on 25 March. March : 16,000 ad insertions. Why is OTT gaining Popularity? The choice and diversity of content on these platforms are much greater.
A film theatre has to cater to mainstream Audience expectations for business reasons. In the process, many deserving films often miss out on decent screening slots or have to make do with whatever is available. Projected Growth – The over-the-top media services market in India is predicted to grow at 21.8% CAGR. From Rs. 4,464 Crore in 2018 to Rs. 11,976 Crore in 2023.
The small town growth – Audiences that hadn’t discovered OTT viewing are coming onto these platforms, especially from Tier – 2 and Tier – 3 cities. One of the trends that have become crucial to the mass adoption of OTT platforms in India is the rise of smartphones.
Consumption of web shows is primarily happening on smartphones.
Both can co-exist – The move to release some content will relieve some short-term financial pressure on production houses. However, the Indian film industry is still dependent on the box office for a majority of its revenue and will need to continue to keep the exhibition industry as a close partner once the COVID-19 crisis is over.
What can Movie theaters do?
1 – Health checkpoints and sanitization.
2 – Anti-bacterial films on all door handles.
3 – Fewer shows in the cinema’s programming.
4 – Staggered seating between groups.
5 – Only digital booking systems.
6 – ‘One-meter’ floor stickers and glass barriers at the box office.
7 – Limiting ‘ touch’ points – digital payments, QR codes on food and beverage packaging.
No denying the fact that watching a film on the big screen has its own merits and an inherent sense of community but safety concerns might outweigh everything else.
Cinema has survived –
1. World Wars.
2. Advent of Television in the majority of the home.
3. Advent of personal home devices like VCRs and CD players.
4. The internet and piracy boom.
5. Smartphone and tab-like devices.
